Adriano Olivetti died in the second half of the 20^thcentury, yet now more than ever before, his name and story are being evoked as a model to help tackle the crises of our era and, more generally, to offer a new way of looking at the relationship between the world of manufacturing, civil society, and culture.

Between the 1930s and the 1960s, Adriano Olivetti managed the Ivrea factory and launched the Community Movement's cultural and political initiatives. Through them, he achieved the ideal of a visionary landscape in which the pioneering reorganization of local and social space complemented industrial and technical modernization. Ivrea thus became a laboratory for an innovative, one-of-a-kind model of interaction between business and society. Considered exemplary to this day, this model integrated culture, technological research, design, architecture, and sustainability.

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